We back founders who already started.
Alongside our own products, we put money into a small number of founder-led businesses each year. No fund, no forms, no theatre. Operators backing operators, usually over coffee.
We invest in founders who work the way we do. We do not take ourselves too seriously, but we are deadly serious about the work: fast, hands-on, and decent company when something breaks at 2am.
What we look for
Founder-led
You are running it, not a committee that reports on it. We back people first, and we want to back you.
One paying customer
At least one, paying real money. One excites us. Zero tells us you have not really tried yet. And your aunty does not count.
Bootstrapped
Pre-seed and still on your own money. You are proving product-market fit without a raise, not waiting for one to begin.
Industry agnostic
We do not care what sector you are in. We care that strangers pay you for what you have built.
Tick those boxes and we should talk. Miss them and go land your first paying customer first. We will still be here.